Medis and Bailer, brands under Hengbao Protection, have won the First Prize and Third Prize respectively in the 10th National Brand Story Competition.
Release time:
2022-08-10
Medis and Bailer, brands under Hengbao Protection, have won the First Prize and Third Prize respectively in the 10th National Brand Story Competition.
On August 9, the “10th National Brand Story Competition (Qinzhou Division),” organized by the Guangxi Quality Association, was successfully held online. Hengbao Protective Equipment won both the First Prize in the Brand Essay category and the Third Prize in the Brand Story Short Film category.
The National Brand Story Competition is an important platform for enhancing brand awareness, promoting consumer recognition and trust in brands, and showcasing achievements in brand building. The entire leadership team and employees of Hengbao Protective place great importance on this competition.
I. Both entries won awards.
Under the Hengbao Protection brand, Bailerle’s “Sexuality Beyond Sex—Bailerle’s Journey in Promoting Comprehensive Sex Education” sheds light on the current state of sex education today and Bailerle’s efforts to advance comprehensive sex education. The film won third prize in the Brand Story Short Film Competition.
The entry titled “A Pair of Gloves That Were Not Highly Regarded Yet Created a Legend of the Times,” submitted by Medispo, a brand under Hengbao Protection, won the first prize in the Brand Story Essay Contest. The article recounts how Medispo developed antiviral gloves and gloves that can be worn even with wet hands—products that filled gaps in both the Chinese and global markets. Thanks to the company’s relentless efforts, these products have become bestsellers in over 60 countries and regions worldwide, making Medispo the first Chinese brand to supply medical gloves to the United Nations.
II. The 10th National Brand Story Competition
Affected by the pandemic, the originally scheduled offline competition for the 10th National Brand Story Contest (Qinzhou Division) has been switched to an online live-streaming format. With the theme “High Quality, Sustainable Development, and Enjoying the Future,” the contest focuses on high-quality development concepts such as technological innovation, building a strong brand nation, green development, and expanding domestic demand. The contest attracted more than 100 entries from over ten industries across the region, including automotive, electric power, food, nuclear power, pharmaceuticals, and logistics. After multiple rounds of screening and rigorous preliminary evaluations, the organizing committee selected 35 essays, 18 short films, 26 short videos, and 22 speech submissions from among the numerous entries to advance to the competition stage.
The competition also attracted coverage from numerous media outlets, including Guangxi Television, Tencent, and Sina. The event was simultaneously live-streamed on Buma Live and the Guangxi Quality Association’s video account, with a total cumulative viewership of approximately 230,000.
Through this competition, we’ve come to realize that brands are a nation’s soft power—and the rise of any major country is invariably accompanied by the rise of its brands.
Telling your brand’s story well can imbue your products with powerful momentum. With the refinement and enhancement provided by a compelling narrative, Hengbao Protection’s future development will become even more vibrant and impactful. Hengbao Protection is poised to contribute its part to further strengthening Guangxi’s brand-building efforts, telling brand stories effectively, and enhancing the influence of Guangxi’s brands.
2026-03-12
Service Hotline
Email:cathylee@hbmchina.com
Address: No. 1-2, Shuijing East Road, Economic Development Zone, Guilin City
Copyright © 2025 Guilin Hengbao Health Protection Co., Ltd.